about us

canberra, Australia
Fashion design duo Mitch and Suzan look to locality and sustainability as an influence to their practices. Whether it is efficient pattern making innovative in production processes, durable long-lasting functional design, sourcing materials from local business or utilising online trends in production, such as digital printing, this duo's approach to design is both fashionable and practical - yet fun.

consumer survey


The survey:



The participants:

[photos removed due to survey confidentiality]


Consumers Profile:

Demographic - Established Canberran artists
Desires - comfort, practicality, versatility, style
Needs - Safety (OHS), durability
Anxieties - financial, professional presentation, failure, public perception, conformity/acceptance
Lifestyle - attend exhibitions, after hours and weekend artistic work, professional occupation


The findings:

- knees and crotch areas are common wear points
- cuffs are common dirtied areas
- comfort and safety are predominant requirements
- Canberra at large is a locale that inspires due to the ability to engage in the artistic community
- artists often go from set up or working to exhibition/meetings 
- protection of legs and arms important in some fields, as is extreme temperatures
- the activities of an artist are very diverse